#Best instagram grids how to#
#Best instagram grids professional#

This specific demographic focus makes it the perfect brand for Instagram, where 510 million women and 67% of 18- to 29-year-olds spend daily time. Madewell was created with a chic, tomboyish style for the modern city girl. The university creates regular informational videos explaining how students can get hold of commencement tickets, order academic attire, vote in elections, and much more besides. To this end, NYU demonstrates how Instagram Reels can be a helpful tool for supporting current students. Current students are another key demographic: if you can help them enjoy their time at university, they’re more likely to complete their course, recommend you to future students, and stay engaged once they graduate. Of course, prospective students aren’t the only target audience for higher ed social media marketers. This positioned Bala to take preorders, all the while building their community. The sharp increase in demand created inventory challenges, but Bala continued to engage their audience with Instagram Live workout videos that could be completed with or without its products. When the pandemic, and the need for at-home workout equipment, emerged, Bala had not invested in any paid marketing channels. They take an artistic approach with photography and videos that are thumb-stopping and inspiring, catching the eye of major media outlets and large retail partners. The brand’s Instagram account doesn’t look like most of the content within the fitness industry. In contrast, just one in eight say the same about brand-created content.īala launched their stylish wrist and ankle weights line in 2017 and shortly after gained recognition for their deal with Mark Cuban on Shark Tank. This is a highly effective strategy, with four-fifths of consumers agreeing that UGC highly influences their purchasing decisions. Michigan State does this by leveraging user-generated content (UGC) featuring current students enjoying life on campus, from touring rooms in different neighborhoods to exploring local stores, restaurants, and attractions. One of the biggest challenges for higher ed social media marketers is finding a way to engage students and convince them that this is the right school for them. This type of Instagram content served as a funnel to further grow the brand’s email list – allowing them the influence to launch a brand of ‘staying in’ focused products, Whiled, in late 2020.

#Best instagram grids how to#

The Girls Night In Instagram focused on sharing the type of content they knew best: how to make the most of downtime during the pandemic. This early success made GNI a hit at a time when staying in became a lifestyle for everyone.

GNI launched in 2018, and within a year, the newsletter-based business boasted an unheard-of 50% open rate among their 150K subscribers. Girls Night In is a lifestyle brand and community that helps busy young women make the most of their weekend downtime by recommending the best in culture, lifestyle, and self-care. Teva displays its diverse customer base to communicate that its sandals are for everyone – making them one of the best brand Instagram accounts.

#Best instagram grids professional#

On Instagram, the company uses professional photography and user-generated content (UGC) submitted by Teva-wearing fans using the hashtag #strapinfreedom.įor fashion and beauty industry companies, it’s essential for customers to see themselves in the product Teva delivers. However, over the past few years, millennials (and other generations alike) have embraced the sporty, casual sandal as not just practical – but also a fashion statement. Teva created the sport sandal category in 1984 – with many millennials remembering the brand as the ‘dad-sandal’ of their youth. That’s compared to the industry average of just 14.5%. The brand uses its organic Instagram to drive its audience to subscribe to a weekly, content-driven newsletter with a 25% open rate.

“I look at our Instagram strategy as a social commentary on the millennial existence… We’re speaking to the issues that we’re all going through that lead to stress and anxiety in a very unique, Recess way,” says Recess Founder Benjamin Witte. While beverage brands are some of the biggest advertising spenders, Recess has taken a completely organic approach. Recess has found its audience by focusing on creating content that engages, entertains, and distracts from everyday life. As their Instagram bio claims, Recess is “an antidote to modern times,” selling products to help you feel cool, calm, and collected. Recess is so much more than a water brand.